➡️ Introduction

Have you ever thought about how different cognitive biases and errors might affect your investor relations efforts?

The impacts can be far-reaching, touching your communications and interactions with investors. Beyond the hyper self-aware and informed, these biases work silently in the background, influencing our daily decisions and interactions. 

I recently read the book “The Art of Thinking Clearly” by Rolf Dobelli. He did a fantastic job covering many biases, errors, and cognitive issues while giving real-world examples for how to best understand and navigate them. 

The book builds on many others’ works, like Daniel Kahneman’s book “Thinking, Fast and Slow”, and all the researchers around the world studying psychology and behavioural economics.

I’m using Rolf’s work as a reference and inspiration. In this newsletter issue, we explore components of his list and dive into how to think about some of them through an investor relations lens.